At Microsoft’s Innovation Hub in Amsterdam, immersive technology is used not just for presentations but to support co-creation. In the company’s Immersive Suite, customers, data, and technology experts come together in a shared environment to address challenges more effectively.
As technology and business environments grow increasingly complex, the ability to establish shared understanding across disciplines has become critical. At Microsoft’s Immersive Suite in Amsterdam, immersive collaboration environments play a central role in how the company works with customers, partners, and internal teams across industries.
The space is designed for active collaboration rather than one-way presentations. Visual narratives, data, and technical content are explored interactively, allowing participants to test scenarios, align perspectives, and move from discussion to decision more efficiently.
“We deliberately work with familiar tools like PowerPoint. That allows us to focus on storytelling and interaction rather than explaining technology, which makes collaboration more natural and effective,” says Joris Haverkort, Chief Technology Officer for Microsoft Netherlands.
A key principle behind the Immersive Suite is simplicity at scale. Rather than relying on specialised or proprietary tools, Microsoft teams build their stories using applications they already use every day. Cyviz’ platform enables this content to be deployed, managed, and experienced seamlessly in an immersive environment, ensuring a consistent and reliable experience across sessions and locations.
“Instead of presenting to customers, we use the Immersive Suite to work together with them, exploring ideas, data, and scenarios in a much more interactive way,” Haverkort adds.
Microsoft describes a clear shift in how it engages with customers: moving away from traditional presentations towards interactive, co-creative working sessions. Immersive technology supports this shift by allowing teams to work directly with content in real time, making complex challenges easier to understand and solve collaboratively.
“When people can see and interact with information in the same space, conversations change. It leads to better alignment and more informed decisions,” says Haverkort.
The Immersive Suite in Amsterdam is part of Microsoft’s initiative in the Netherlands, which uses immersive environments to help organisations explore how technology can be applied to real business challenges across industries such as energy, manufacturing, finance, and the public sector.
The Immersive Suite has been delivered by the Norwegian technology company Cyviz, which specializes in standardized platforms for high-impact collaboration and decision-support environments.
“Microsoft’s approach shows that immersive environments don’t need to be complex to be powerful,” says John van Laerhoven, Regional Sales Director at Cyviz. “Our role is to provide a standardized platform that allows organisations to build advanced collaboration around familiar tools, reliably, at scale, and with consistent quality”.
Immersive Suites are increasingly becoming a strategic tool for organisations working with complex decisions, large data volumes, and cross-functional teams, where usability, reliability, and consistency are essential in both physical and hybrid settings.
With our high-end visualization and unified communication systems, Cyviz control rooms can be used for national intelligence, space programs and other special operations.
