Immersive storytelling at Microsoft’s Innovation Hub in Amsterdam
Microsoft established the Immersive Suite in Amsterdam as a strategic, showcase facility for high-value client engagements. To reinforce its reputation for technology excellence globally, Microsoft focused on ensuring the Immersive Suite was a space where every presenter could consistently deliver flawless, high-fidelity demonstrations of complex, multi-source content.
Microsoft partnered with Cyviz to implement a unified platform that would achieve universal ease of use through intuitive, one-touch control; and establish a single, replicable technical blueprint guaranteeing maximum reliability and operational consistency across its international network of client centers.
The Microsoft Immersive Suite in Amsterdam serves as a strategic showcase facility designed to deliver high-impact, immersive storytelling for high-value client engagements.
By partnering with Cyviz, Microsoft implemented the Cyviz standardized, software-based platform that replaces complex, room-specific programming with an intuitive, one-touch interface. This unified system allows presenters to seamlessly manage multi-source content – such as live demos and PowerPoint presentations – across high-resolution video walls while ensuring a consistent user experience that can be replicated globally. Ultimately, this application-agnostic approach future-proofs the facility and reduces the total cost of ownership by enabling centralized remote support and eliminating the need for bespoke content creation tools.
The need to create a global blueprint for advanced briefing and collaboration spaces that could simplify complex technology, standardize the user experience, and ensure seamless global support.
The solution centered on the Cyviz Platform, which provided a foundational layer of standardization and control across all collaboration spaces:
Central Presentation Suite: High-performance video walls in the Immersive Suite and Envisioning Theatre allow presenters to control multiple simultaneous sources—such as laptops, video conferencing, and live demos—from a single tablet interface.
Simplified Storytelling: This setup eliminates complex, room-specific programming, allowing storytelling to be done through standard tools like PowerPoint instead of expensive, bespoke software.
Consistent User Experience: The standardized control system ensures that any Microsoft employee or client can instantly and effectively use any Cyviz-powered space, minimizing friction.
Application Agnostic Design: The system integrates seamlessly with internal and third-party applications, supporting any source content without reconfiguration or specialized training to ensure the hub remains future-proof.
“Whatever the scenario is, Cyviz technology allows us actually to really easily open up inputs, mix them all around, and not get people out of the story that they’re actually delivering.”
The unified approach of the Cyviz Platform reduces the total cost of ownership by eliminating custom AV programming and enabling centralized, remote IT support worldwide. The intuitive, one-touch interface allows teams to focus on strategic discussions rather than technical issues.
Additionally, the platform’s application-agnostic design future-proofs the facility, allowing for the seamless integration of new technologies like AI-driven content without major overhauls. Ultimately, this project provides a reliable blueprint that ensures a consistent, high-quality user experience.
Watch how Cyviz has powered Microsoft’s Immersive Suite
With our high-end visualization and unified communication systems, Cyviz control rooms can be used for national intelligence, space programs and other special operations.
